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When I watched Grass, Toronto filmmaker Ron Mann’s documentary on cannabis which debuted at the Toronto International Film Festival in 1999, I began to get angrier and angrier. Even Woody Harrelson’s chill narration voice couldn’t soothe the frustration I was feeling.
2018 will mark the first holidays season when Canadians will celebrate recreational cannabis legalization, a holiday unto itself. There are a myriad of ways to blend the gift-giving warmth of the holidays with your passion for cannabis, whether you’re a newcomer or an old hat enjoying the sticky green leaf.
The world’s largest bong. Cannabis buds you can hug. A terpenes smell station. You can find such oddities at Cannabition, billed as the world’s first interactive museum for all things cannabis.
Abi Roach is one of the most recognizable figures in Canadian cannabis. From the window of her storefront in Kensington Market, Roach has watched a culture she helped shape transform into an industry in which she now holds high stakes.
The face of cannabis has changed dramatically in recent years. From a culture once populated by age-old symbols, idols and images, cannabis has transmogrified as an industry has taken shape around the plant. As medical cannabis continues to gain more public acceptance, so too is recreational cannabis being legalized in states and countries around the world. The revolution has unquestionably included a complete facelift for cannabis as a brand.
Forget cannabis leaves and overusing green in every visual scheme. Today’s forward-thinking cannabis companies are turning over a new leaf and avoiding terrible puns like what was just written; instead, branding for a new era of cannabis legalization has to evolve as much as the product has in the past few years.
Jodie Emery has been a fixture on the global cannabis stage for 20 years. As wife to Marc Emery, one the planet’s most notorious and renown cannabis activists, her role was forever galvanized by her proximity to the nucleus: the couple’s popular Cannabis Culture brand. After legal troubles stole her presidency at the company, and the realization of her life’s work – the reformation and legalization of cannabis in Canada – became reality, Emery says she faced an existential crisis: What would her new role in the space look like? To find out, we caught up with a revitalized Emery to discuss her latest venture, Jodie’s Joint.
For centuries, cannabis has been eaten around the world, with majoon being one of the most popular eastern dishes. The Arab confection is made with hash, dried fruit, nuts, honey and spices. But lately cannabis edibles have infiltrated not just the usual brownies and cookies, but also unusual desserts like peach cobbler, high-end dining entrees and even cocktails.