Cannabis has spawned innumerable business ideas and innovations over the last two decades. From a small and shunned culture to one of the most robust industries on the planet, the plant’s move into health and beauty has assuredly been one of its most unpredictable plays.
In some respects, cannabis has come to serve as a panacea. From chronic pain to health conditions of varying forms, medical cannabis is being lauded as a primary or adjunct therapy option being embraced by millions of people. To the conversation of sexual health and enhancement, cannabis is now lending a range of new solutions, with the product line developing under this banner becoming incredibly robust.
A game of word association using cannabis as the predicate isn’t likely to be met with an answer like skin care. Not just yet. But the tide has certainly started to change course as more companies develop and release cannabis-based products to help mitigate the symptoms of skin conditions. In turn, consumers are starting to gravitate to these products in droves.
Already a robust category, the health and beauty space has become even more diverse with the addition of hemp, CBD and medical cannabis. The number of new products being added under this banner is growing daily, and now includes everything from food and drink, to beauty and skin products, and even pet treats and supplements.