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  • Post Time Posted January 15, 2020
Starting this January 2020, Sephora will begin to sell Saint Jane, a new and independent CBD beauty company, products in 281 stores across the United States. This partnership is Sephora's largest CBD investment to date.

The products will be displayed on Sephora's Indie Beauty Wall in 22 states. Casey Georgeson, founder and CEO of Saint Jane, stated, "Even with my background, to be totally honest, I thought, ‘There is no way Sephora is going to bring this on. We’re not even a brand yet. We have 100 followers on Instagram".

Saint Jane has currently been operating for a year. Today, their products can be found in stores such as Neiman Marcus, Space NK, Saks Fifth Avenue, and now, Sephora.

“As the [beauty] industry gets more educated on cannabis, people are starting to see it as more of a supplement—a good for you ingredient versus as a psychoactive,” says Georgeson.

Source: https://thefreshtoast.com/beauty/sephora-kicks-off-the-new-year-by-launching-their-largest-cbd-partnership-yet/

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