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  • Post Time Posted July 05, 2018
Tragically Hip fans are sure to recognize some distinctly-named strains released by UP Cannabis come October. 

The company, backed by the band, is releasing five strains that are named after the songs from the group over their career. The Strains are, Grace, after “Grace, Too”, 50MC, referring to “Fifty-Mission Cap”, Morning Moon, Eldorado and Gems, which alludes to the song “The Last of the Unplucked Gems”. 

The move aims to separate UP from other cannabis companies, as government regulation severely limits marketing from licensed producers. Celebrity endorsements will also be prohibited, but because the band members have financial stakes in the company, they are not considered to be celebrity endorsers. 

Source: https://www.ctvnews.ca/entertainment/tragically-hip-songs-to-land-on-names-of-up-cannabis-strains-1.4000730


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