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Dr. Simon Sherry, a psychologist and professor at Dalhousie University, has filed a formal complaint to Health Canada about the Nova Scotia Liquor Corporation’s retail cannabis store designs.
The stores will divide strains of cannabis into four categories: relax, unwind, centre and enhance. They will also have tablets for customers to browse products and a  “discover your experience” section.
Sherry released a statement on Tuesday saying that the signage promotos cannabis in a way that’s attractive and appealing, and that the NSLC is glamorizing and normalizing cannabis use.”
He says that this is direct contrast with the Cannabis Act, which prohibits promotion in a manner that “evokes a positive or negative emotion about or image of, a way of life such as one that includes glamour, recreation, excitement, vitality, risk, or daring.” 

In response to the accusation, senior vice-president and chief services officer for the NSLC David DiPersio said that the categories are meant to educate consumers about the different effects of different strains. He continued to say that Health Canada was consulted throughout the development process, and that so far no concerns have been raised by the federal organization. 

Source: https://www.cbc.ca/news/politics/nova-scotia-marijuana-marketing-1.4776392

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