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Health Canada has changed the direction it takes on its health campaigns aimed at teens about the use of cannabis. Unlike in the past, where the undisputed message was simply “don't do it”, they are taking a more realistic approach of harm reduction. 

The change means that rather than trying to get teens to avoid cannabis altogether, it will aim to point out that there are certain circumstances where it should be avoided. Health Canada has already launched a social media campaign that has been ongoing since last spring, as well as a Public Safety campaign on drug-impaired driving last fall. 

There is also a cannabis health facts advertising campaign underway launched last March, which aims to deliver “honest facts” to teens, as many see only that only biased information has been released in the past. 

The department said that its planned budget for cannabis public education, awareness and surveillance is more than $100 million over six years. That is including the $62.5 million over five years that was proposed in last year’s federal budget. 

Source: https://nationalpost.com/news/health-canadas-marijuana-education-campaign-nuanced-expert-says

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