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Gwyneth Paltrow’s feel-good lifestyle brand Goop has entered the cannabis space by partnering with major US Dispensary chain MedMen. 

The chain will unveil a specially curated Goop wall at its newest recreational boutique in Venice, California. 

MedMen has stated in the past that they are trying to shed the stoner stereotype around cannabis, and trying to angle their products as part of a healthy, happy lifestyle. This partnership directly aligns with that vision, and is another example of global stars entering the space. 

Source: https://www.forbes.com/sites/katieshapiro/2018/06/13/gwyneth-paltrows-goop-gets-into-the-cannabis-game-with-medmen-dispensary-collaboration/#2b63037738dd

 

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