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The stigma that has been brought on by decades of anti-smoking campaigns has followed into the cannabis market, and can prove to be a major opportunity to the legal marijuana industry.
A report from Deloitte Consulting estimates that “smokable” marijuana will be a $5 billion market, while related products such as beverages, edibles, and vapes, will be worth anywhere between $12 billion to $22 billion. 

The massive market share that will be controlled by alternative cannabis ingestion products has brought on major investment from firms looking to design products to bring to market. Canopy Growth, the largest legal cannabis company in the world, has been developing a wide range of cannabis-infused beverages. A major selling point for consumers in this product range is that cannabis has no calories, and will not cause weight gain unlike alcohol. Companies are even finding ways to remove the chemical in marijuana that gives off the “munchies”, attracting health-conscience party goers looking for a good night with friends.  

It is not just beverages that are going to fill market shelves however. The grandsons of Shoppers Drug Mart founder Murray Koffler, Dustin and Corey Koffler, have designed a series of cannabis vaporizers that are discreet and easy to use. In fact, they claim it is so discreet that users can use it on their morning commute on public transit without anyone knowing.

Interest in the non-smokable ingestion market of the cannabis industry is sure to thrive, however products won't be available until the summer of 2019, roughly a year after dried leaf and CBD oil is made available to the public. 

Source: www.cbc.ca/news/business/cannabis-beverages-for-non-smokers-1.4687403


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