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A cannabis producer from southwestern Ontario has teamed up with a fast-food chain to open dispensary franchises across Canada. This is the second established partnership between a Canadian cannabis company and a restaurant operator.

WeedMD, a licensed cannabis producer with operations in Strathroy and Aylmer, and Pita Pit Canada, a franchise with over 600 locations worldwide, have launched Pioneer Cannabis Corp.

“This is a very capital-efficient partnership whereby we leverage our individual expertise into the cannabis space,” WeedMD Chief executive Keith Merker said Monday.

Pioneer Cannabis will help clients open and operate cannabis retail stores with services such as identification of locations, application for necessary licences, advisory on security procedures, point-of-sale merchandising, payment processes, marketing and training.

WeedMD will own a 9.9% stake of Pioneer Cannabis stores across provinces that allow private retailers.

“Pioneer brings an opportunity to those entrepreneurs interested in joining the cannabis industry, but who may not have the financial backing or the operational experience to pursue opening their own retail cannabis store,” says Pioneer Cannabis president Kristie Smith, former senior executive with Pita Pit.

However, there is no plan to convert current Pita Pit eateries into cannabis retailers.

Source: https://www.thegrowthop.com/news/local-news/pot-and-pit-weedmd-pita-pit-create-adviser-for-pot-retailers/wcm/998ccee9-bbd9-41a8-9642-3cbe16373466

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