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Health Canada has put Canadian cannabis companies on notice about their current marketing practices, specifically from promotion at music festivals. 

The warning came with a threat of “serious consequences” as companies that break regulations against advertising could have their license suspended and be fined up to $5 million. 

Health Canada has stipulated that cannabis advertising laws will be very similar to those governing tobacco. In that, company sponsorships, contests and endorsements by celebrities or anyone else will not be allowed. However, these laws do not come into effect until October 17th, when marijuana is officially legalized. 

Because of the delay, cannabis companies such as Aurora, Tweed, and UP have been prominent in festivals, concerts, art exhibits, and fashion shows across the country. 

In response, cannabis companies have all been very clear that they have meticulously looked over the current regulations, and have maintained a legal standing in their practices for the time being.
Source: https://ottawacitizen.com/cannabis/cannabis-business/health-canada-warns-cannabis-companies-against-sponsoring-music-festivals-and-promoting-pot

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